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About

Why Afterward exists.


Aftercare has been the part of funeral service that everyone agrees matters most and almost no one has time to do well. The reason is structural, not personal. A funeral director’s day is consumed by the families currently in front of them — the next service, the next family at the door, the next removal at 3 a.m. The families from three weeks ago, three months ago, three years ago receive what’s left over, which is rarely enough.

Until recently, the only way to do aftercare well was to hire someone full-time to do nothing else. Most independent firms cannot afford that hire. The result is a quiet, decades-long compromise between what funeral directors believe in and what they have hours for.

That compromise is what Afterward exists to end. We use modern tools to do something that has always been done — a real voice, a real letter, a real anniversary call — at a price a single-location firm can carry. The how-it-works page walks through what that looks like in practice; the pricing page lays out the numbers.

We’re a small team. We will stay a small team. We answer our own emails and we will be the people you actually talk to.

Afterward is the time after the service. Aftercare is what we do during it. An after-word is the conversation that continues. The name does the work of all three.

If you want to know who built this and why, write to founder@afterward.us. I read everything and I respond personally. I don’t have a LinkedIn link to give you and I’d rather have a conversation anyway.

— The founder