FAQ
Questions directors actually ask.
Grouped into three: your firm, your families, and us. Write to hello@afterward.us if something isn't covered.
For your firm
- How long does setup take?
- About one hour of your time, plus seven business days of ours before you go live.
- Do I need to install software?
- No. There is nothing to install. You receive a weekly email digest and a single login to a simple web dashboard if you want to look up specific families.
- Do you integrate with my funeral home management platform?
- We currently integrate with Passare, SRS Computing, and FuneralOne. If you use something else, you or your office manager can add families through a one-screen form that takes under a minute.
- Who actually handles the calls?
- A combination of trained voice technology and a small human team. Every call is reviewed for tone and accuracy. Anything unusual is flagged to a human within minutes.
- Can I listen to calls before they go out?
- For the first month, every outbound call is reviewed by you the day before. After the first month, most firms move to a sample-based review — typically 1 in 10 calls, your choice. You can return to full review at any time at no extra charge.
- Can I write my own templates?
- Yes. The default scripts are built from common funeral industry practice, but every script, letter, and email can be revised by you. Most firms make small changes in the first month and then leave them alone.
- What if I want to stop?
- Email us. Your service ends at the end of the current month. We delete or export your data, your choice. We don't ask why. We don't try to win you back.
For your families
- How will families know who's calling?
- Your firm's name and number. The caller introduces themselves by first name, then says they're calling on behalf of your firm. Full details on the What families experience page.
- What languages are supported?
- English and Spanish at full quality.
- What about religious or cultural traditions?
- We follow your firm's lead. If you serve a community where specific practices are common — sitting shiva, the 40-day mark in some Christian traditions, the 49-day mark in some Buddhist traditions — those are programmed into your firm's aftercare schedule. Tell us what matters to your families and it gets reflected.
- How is family information protected?
- Family contact information and call recordings are stored encrypted, accessed only by our team members directly working with your firm, and never shared, sold, or used for any purpose beyond your firm's aftercare. Full privacy policy at the bottom of every page.
- Can a family member opt out?
- Yes, on any call or in response to any letter, with no friction. The opt-out takes effect within an hour and is logged for your records.
About Afterward
- Are you VC-backed?
- No. We are a small, independent business and we intend to stay that way. We don't have growth targets imposed by outside investors and we don't have to make decisions you would find puzzling as a result.
- Will you sell to a bigger company?
- We have no plans to. If we ever did, we would tell every customer in writing the day the conversation began, and we would honor every existing pricing agreement under any new ownership. We've put this in the customer agreement.